This will be all the rage (well, one of the rages) in the next decade or three. Right now we’re still in the early hype phase, as neuroscience still is a long ways off from having enough mapping done to understand causation. Good progress on correlation though. I have issues with the term “naturalistic” though, as I don’t think there are many human “natural” user interactions beyond a handful you get at birth. “Already learned” is probably more accurate nomenclature.