In US News and World Reports (and syndicated by Yahoo):
In connection, “Apple (AAPL) is poised to make billions of dollars from Pokemon as they get a cut of things from the app store,” says Todd Richmond, IEEE Member and director of prototype development at University of Southern California’s Institute of Creative Technologies.
Nintendo owns the Pokemon Co., but said in a statement that because it didn’t create the game, its success would only have a limited impact on finances. So the lesson here is to research who the augmented reality creators are.