Virtual Reality is Making Marketing and Training More Effective for Business

From Business News Daily:

“VR and AR will begin to blur [into] ‘mixed reality,'” said Todd Richmond, IEEE member and director of prototype development at the USC Institute for Creative Technologies. “Both are really about trying to combine the digital and the analog/human into some sort of experience.”

According to Richmond, VR technology is already starting to make its way into the business world after finding its entryway through the world of gaming.

“Currently, you’ve got VR starting to make inroads in entertainment,” Richmond said. “Architecture and real estate are embracing VR, and manufacturing and design are working with VR and AR. We’ve been using VR in health care for some time — for example, using it to treat PTSD — and that will be a huge growth industry for both VR and AR. Education is another adoption area.”