The Value of Virtual Reality in Retail

In Retail TouchPoints:


“The biggest challenge right now is figuring out what the user experience is going to look like,” said Todd Richmond, Fellow at IEEE, the technical professional organization for the advancement of technology, and Director of the Mixed Reality Lab at the University of Southern California, in an interview with Retail TouchPoints. “Retailers should be realistic and understand that it’s still a work in progress; it’s not a finished beast.”