neuroscience and ux

This will be all the rage (well, one of the rages) in the next decade or three. Right now we’re still in the early hype phase, as neuroscience still is a long ways off from having enough mapping done to understand causation. Good progress on correlation though. I have issues with the term “naturalistic” though, as I don’t think there are many human “natural” user interactions beyond a handful you get at birth. “Already learned” is probably more accurate nomenclature.

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