Two terms that maybe don’t always (ever?) go together. This article makes the case for combining them, and I can’t disagree, at least in theory. Research has always been a mix of art and science, though many will claim it should be all of the latter. Design typically is the other way around, so actually trying to bring both sides into the equation and balance them (*cough* my chemistry roots are showing) is probably a very good idea. We typically will try to bring both sides of the brain to the table for any project, either “science” (immersive, training, etc) or creative.